Trending: How to Get Your Business Included in ChatGPT’s AI Local Search

Embrace "conversational search". Unless your business is properly indexed, you may be left out of these emerging AI results.
Written by
Michael Baker
Published on
April 21, 2025

Trending: How to Get Your Business Included in ChatGPT’s AI Local Search

Whether you want to learn how to do this yourself or have me handle it for you, this guide gives you both the steps and the option to delegate the full implementation of becoming discoverable in ChatGPT.

For hands-on business owners, each technical step is included below. For those who prefer a turnkey solution, I can take care of the process start to finish.

Businesses are beginning to realize that ChatGPT is becoming a new way people search, especially for local services. That visibility, however, doesn’t just happen by accident.

We’ve built a vetted system that ensures your business is connected to Bing (ChatGPT’s current local data source) through the proper technical channels.

You asked how to get found in AI search

Below are the exact steps I take for clients (or that you can follow yourself)

(Implementation starting at $750 — reach out here)

1. Establish Bing Webmaster Tools

Either create or access your Bing Webmaster Tools account and connect it to your verified domain.

2. Verify Ownership via DNS

Add a required CNAME record (for example, verify.bing.com) into your DNS host (such as Tierranet or GoDaddy). This step confirms domain ownership with Microsoft.

3. Submit an XML Sitemap

Once verified, generate or locate your sitemap (such as sitemap.xml, page-sitemap.xml) and submit it to Bing so all current and future URLs are indexed. WordPress, Webflow, and Shopify often have these sitemaps built in but sometimes they just need to be enabled in settings or via plugins or integrations.

4. Confirm Crawl and Indexing

Check sitemap success status and verify that Bing is reading your content correctly.

5. Set the Stage for AI-Driven Discovery

Once your site is indexed and verified, it is positioned to show in ChatGPT search results powered by Bing. From here, refine with AI-local SEO best practices to strengthen visibility over time.

Why BING?

Bing matters now because it powers ChatGPT, Bing Chat, and Microsoft Copilot.

As AI-driven search grows, Bing’s index and data (like Bing Places) feed local results and conversational answers. While Bing’s traditional search share is smaller, its integration with AI platforms makes it essential for visibility in the new search landscape.

Optimizing for Bing = getting found in AI searches. 100% true and verifiable:

📑 Proof Points:

  1. OpenAI Partnership with Microsoft (Bing)
  2. Bing Chat and ChatGPT Share Infrastructure
    • Bing Chat is built on GPT-4.
    • Both Bing Chat and ChatGPT rely on Bing’s search index and entity data for real-time information.
    • Source: Microsoft Blog, February 2023.
  3. Microsoft Copilot Uses GPT + Bing Search
    • Copilot across Windows and Microsoft 365 uses GPT models combined with Bing data for enhanced responses.
    • Source: Microsoft Blog, 2024.

ChatGPT Example Searches All Look Different:

Some are text based, some provide a map and some list businesses. Unless your business is properly indexed through Bing, you may be left out of these emerging AI results.


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Notable Clients: Metro Star Properties, Grillo Services, Pinpoint Promotions.
Approach: Emphasis on no-code and AI solutions to simplify digital marketing challenges.
Contact: Michael Baker Digital @ webmbd.com

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Car Accident Lawyer Danbury CT

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Why This Matters

ChatGPT is now surfacing local businesses in response to queries like:

  • “Car accident lawyer Danbury CT”
  • “Best photographer for headshots”
  • “Where can I find a real estate attorney?”
  • “Top-rated HVAC service in Stamford”
  • “Luxury home cleaning company near Greenwich”
  • “Who installs slate roofs in Fairfield County?”
  • “Trusted estate planning lawyer near me”
  • “Best family dentist in Westchester”
  • “Where to get passport photos in Norwalk?”
  • “WordPress expert Orange CT”
  • “Local CPA for small business taxes”
  • “High-end kitchen remodelers in Ridgefield”
  • “Downtown New Haven CT apartments near biotech firm Alexion”

Key Local SEO Elements for ChatGPT Visibility

  • Bing Webmaster Tools Setup: Sitemap is submitted
  • XML Sitemap: Proper URL structure
  • Bing Places Listing: Claimed and visible
  • Local NAP Consistency: Matches across site and listing
  • Practice Area-Specific Pages: Detailed and location-targeted
  • Contact Page with Local Info: Includes map and full address


Eligibility and Access Requirements

Any of my existing client websites on WordPress, Webflow, or Shopify are eligible to use this service.

To proceed, I require admin-level access to the following:

  • Website platform (WordPress, Webflow, or Shopify)
  • Hosting admin panel or CPanel
  • Domain registrar account or wherever DNS is managed (commonly GoDaddy)

Our ChatGPT Local Visibility Service Includes:

  • DNS-based domain verification (Bing and Google optional)
  • Bing Webmaster Tools setup
  • Sitemap generation and submission
  • Monitoring verification success
  • Consulting on AI-local SEO and natural content signals

CREATED USING SORA: Create a realistic image of a sleek, futuristic digital billboard with a glowing tech-inspired look, with a glowing blue and white color scheme. Include the text:"How to Get Your Business Included in ChatGPT’s AI Local Search"Below it" "WebMBD.com" Make sure: WebMBD.comText should be clear, modern, and well-integrated into the design. Billboard is on a highway outside of NYC with traffic zooming by. Digital code and glitch artifacts are everywhere. The sky is vibrant and colorful at sunrise.

Want to show up in AI search results like ChatGPT?

Let’s make sure your business is visible where future customers are searching.

Contact me today to get started:

Michael Baker Digital
webmbd.com/contact
mike@michaelbakerdigital.com

I help well-established businesses, individuals and agencies navigate digital marketing issues every day.
Let me know how I can help you:
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