Seasonal Spring Digital Marketing Plan for Local Service Business

‍1. Website Additions

• Commercial Division:
  • New section for commercial work is needed.
  • Action: Compile a list of commercial services to be featured.
• Urgent Roof Insurance Situations:
  • Implement a dedicated section for emergency roof repair services.
  • Considerations: Homeowners often require these services urgently.
• High-End Residential:
  • Develop a new section tailored to large-scale, luxury homes.
  • Details: Focus on complicated custom jobs involving materials like slate and cedar. Address challenges like elaborate landscaping and structural height.

2. YouTube Videos for SEO Improvement

• Purpose: Educate clients, showcase expertise, and optimize for search results.
• Video Content Outline:
  • Outline the Challenge: Identify the customer’s issue.
  • Show the Process: Document the steps taken to resolve the issue.
  • Show the Outcome: Highlight the successful resolution and benefits.

3. Service Expansion

• Paver and Stone Cleaning:
  • Emphasize paver cleaning, including pool decks and walkways.
  • Additional services like pool repair, leveling off areas, and replacement.

4. Marketing Initiatives

• Advertising:
  • Plan to run ads on Google and Facebook.
• Email Marketing:
  • Re-engage the existing email list to inform about new services and offers.

‍